Seattle Digital Signage is testing taxi headrest advertising monitors in 10 Orange Cabs. Riders will get a mix of ads, news, and traffic reports. Comment cards will be handed out during the next few weeks to gauge the community's feelings on more ads but the Seattle based company expects these monitors to be in all taxi cabs soon.
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Its interesting that the Seattle firm's name is "Seattle Digital Signage". If you're looking to set up signage in Seattle, what better place to go? I think its a great idea for a firm in an emerging market like digital signage. When naming a company you often think "big" and "broad". Naming your company something that's "close to home" automatically gives you a niche; a niche based on geography.