Avatar Posted by kathymiles89 340 days ago (http://www.siliconrepublic.com)
Category: news & press releases | Tags: interactive window retail
Tommy Hilfiger Denim used a Paradigm AV system to setup an interactive storefront at a flagship store on Dublin’s Trinity Street. The through-window touchscreen will act as an interface for passing shoppers to capture, stylize and submit a picture of themselves as part of a collage of images that will be shown on digital screens in the shop windows. People who submitted their image will be able to have their own T-shirt printed using the image they created. Some images from each participating store will even be broadcast via 7kw projectors onto high profile buildings in Dublin. The campaign also be used to increase subscriptions to their email newsletter.
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