Digital Signage Corner / Search results for measurement

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Media Metrics: Finding the Darjeeling Limit

Posted by vincentvega 341 days ago (http://publications.mediapost.com)
Category: articles | Tags: measurement metrics validation

Article on the metrics of retail digital signage. What the retailers, product manufacturers and network providers want doesn't necessarily overlap read more »
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How much would you pay to measure digital out-of-home ads?

Posted by vincentvega 338 days ago (http://www.wirespring.com)
Category: articles | Tags: measurement out of home advertising

The measurement of digital signage advertisements is in its infancy. Here's some quick and dirty calculations on metrics for a digital network. read more »
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TruMedia introduces iCapture Mini for digital signage

Posted by kathymiles89 292 days ago (http://www.digitalsignagetoday.com)
Category: news & press releases | Tags: measurement analysis out of home advertising

TruMedia Technologies is launching iCapture Mini, a video-based audience analysis system for digital signage and out of home advertising. read more »
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Traditional Cost per Impression and Nielsen Ratings: Are they destined for a display at the Smithsonian?

Posted by vincentvega 264 days ago (http://www.digitalsignageforum.com)
Category: articles | Tags: captive audience networks measurement ooh advertising

Good article on Nielsen ratings comparing them to the type of measurement that's possible for advertising on captive audience networks. Not only are read more »
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