Digital Signage Corner / Search results for ooh advertising

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Ztélé fait de l'humour sur les panneaux de Zoom - actualites

Posted by Erizima 314 days ago (http://www2.infopresse.com)
Category: news & press releases | Tags: ooh advertising interactive

Zoom Media launched a 25 screen advertising campaign with interactivity in Quebec, Canada, for a French language technology show. read more »
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Grand Visual - The Loop 02

Posted by Erizima 274 days ago (http://www.grandvisual.co.uk)
Category: articles | Tags: ooh advertising

Grand Visual released their second "Loop" news letter. Loop2 features articles on Screen Expo 2008, out of home digital advertising campaigns for S read more »
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Traditional Cost per Impression and Nielsen Ratings: Are they destined for a display at the Smithsonian?

Posted by vincentvega 264 days ago (http://www.digitalsignageforum.com)
Category: articles | Tags: captive audience networks measurement ooh advertising

Good article on Nielsen ratings comparing them to the type of measurement that's possible for advertising on captive audience networks. Not only are read more »
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Digital Out-of-Home Media Awareness and Attitude Study - 2007 Full Report

Posted by jimmynorth 202 days ago (http://www.seesawnetworks.com)
Category: white papers | Tags: awareness ooh advertising out of home

SeeSaw makes the 2007 study they did with OTX on digital out-of-home media awareness available for download (all 46 pages). read more »
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A Real "Eyes On Impression" Tool For Digital Media Networks

Posted by kathymiles89 162 days ago (http://www.audiencecount.com)
Category: news & press releases | Tags: metriecs audience measurement ooh advertising

Xuuk has release an audience measurement product that uses a infrared camera to measure eyeballs that are looking at a digital signage. read more »
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