Search results for out of home
Seattle Digital Signage is testing taxi headrest advertising monitors in 10 Orange Cabs. Riders will get a mix of ads, news, and traffic reports.
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Interesting idea: setup emergency bins around town in case disaster strikes and couple them with digital billboards to defray the costs.
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The measurement of digital signage advertisements is in its infancy. Here's some quick and dirty calculations on metrics for a digital network.
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Barcelona Newspaper stands will be the first in the world to include 24-hour interactive out of home ads, with more than 700 locations around the cit
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A promotional video for WindowGain, a Massachusetts based company that combines the beautification of urban landscapes with out-of-home ads.
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SeeSaw's network now offers as much (if not more) impressions than a prime time TV spot. Their affiliate network has increased by 8; 36 in total.
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Analog TV signals are going the way of the dinosaur and the US upcoming complete conversion to digital will leave a lot of TV's snowy
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More and more of the big boys are getting into digital OOH advertising it seems. Read on for the media planner's perpective.
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